Insights & News

As logistics become more digital and complex, the human element remains the industry’s most substantial advantage. This newsletter explores why people - not just systems - power operational reliability, coordination, and resilience. From training and culture to real-time decision-making, Sent’s people-first approach strengthens every stage of the supply chain and enables businesses.

Saudi Arabia’s giga-projects - including NEOM, ROSHN, and Qiddiya - are reshaping the logistics landscape with new demands for speed, integration, and precision. As part of this national shift, Sent supports NEOM through integrated logistics and full warehousing services for its education sector, with operations extending across multiple NEOM geographies and into Oxagon. Our role strengthens reliability within one of the Kingdom’s most ambitious developments.

Same-day and next-day delivery have shifted from a competitive advantage to a market expectation as customer behavior evolves. Speed now shapes trust, conversions, and overall brand perception. This newsletter explores how rapid fulfillment depends on coordination -not acceleration- and how Sent’s integrated systems, optimized routes, and unified operations enable reliable fast delivery. As expectations intensify, Sent helps businesses meet rising demand with stability and confidence.

Integrated logistics can significantly reduce operational costs and improve efficiency for businesses. In this edition, we explore the risks of fragmented supply chains, the financial impact of disconnected operations, and the stability that comes from unified warehousing, transportation, and last-mile delivery. Sent’s integrated approach strengthens these principles in practice, helping businesses operate with greater clarity, reliability, and long-term efficiency.

As peak season arrives, logistics are put to the test. This piece explores how Sent’s proactive planning, real-time tracking, and tailored solutions ensure stability, clarity, and delivery excellence when volumes surge and expectations rise. With dependable systems and a focus on transparent communication, discover how Sent helps businesses navigate peak season with confidence and without stress.